When I started thinking about who I wanted to be, I also started thinking about how I wanted to shop.  I’ve realized that deep down, I’ve always believed that when we shop, we’re creating ourselves.  And we are, aren’t we?  Humans live on snap judgments–is someone friend or foe?  Are they like me?  How can I categorize them to know how to interact with them?

When we shop, we’re building the lens that the rest of the world sees us through. We’re telling friends, acquaintances, strangers, “Hey, this?  This is how I want you to tag me in your mind.  I’m like the other people you’ve met who dress like this, but I’m not the ones who dress the opposite.  I like Johnny Cash, or Katy Perry, or raging against the system in clothing the system designed.”  We’re creating our own reality with our purchases.  I didn’t think there was anything more powerful than that.

Well, there’s nothing more powerful than shopping except for the fucking fact that I’d rather not live through categories that someone else created to make money for themselves.  That’s more powerful.

Not all shopping is “wrong.”  Wanting to create an image for yourself isn’t wrong.  Anyone who tells you otherwise is condescending, or misogynistic, but probably both.  Being too caught up in the system, though, is bondage, and we’re about freedom here.  I still love to shop, but I use what I call a 24/7 system now when I do it.

24/7 Shopping to Never Regret a Purchase

What’s the 24/7 system?  It’s a way to shop that makes sure you’re getting the maximum amount of utility for the money (freedom) you exchange for your clothing.  It’s how I can keep my desire to create the me I see in my mind from stopping me from creating the free me I value more than anything.

The 24:

  • If you’re going to use the 24/7 shopping system, you’re not going to buy ANY piece of clothing unless you’ve had 24 hours to think on the decision
  • It’s a flash sale?  It won’t be there tomorrow?  I don’t care.  Those flash sales are design to give you less time to think.  They’re the definition of being enslaved to the system.  You’re better than that.
  • If you want something after 24 hours, it might be a real desire and not just a whim of marketing and pressure.  You’re going to give yourself the chance to find out.

The 7:

  • It’s been a day and you still want that leather jacket?  Awesome.  Now you’re giving yourself a week to find it second hand.
  • Yes, a week.  Entire careers went into making you want that jacket. One day is a joke when it comes to the amount of time you need to separate yourself from the marketing.
  • Yes, secondhand.  Remember, we’re about freedom and sustainability.  Buying your clothing second hand means that it’s already depreciated in value, and you’re paying far closer to its actual worth.  You’re also not participating in the fast fashion marketplace that does a whole hell of a lot of damage to our world and the people in it.

If you haven’t found what you wanted second hand after 7 days, and you’re still thinking about that jacket now 8 days after you saw it, go back to the store and try it on again.  You know what, though?  I bet you’re not thinking about it.  I bet you’ve completely forgotten about it, or you’ve found it second hand for a fraction of the price and guilt.  I bet you’re a step closer to freedom because you shopped 24/7.

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